Infinitely Reusable Condoms Penetrate Today's Faltering Economy
Published: Wednesday, April 1, 2009
Updated: Sunday, July 19, 2009 00:07
Safe sex is expensive. Luckily, Trojan has come to the rescue with a line of reusable condoms.
It's a timely business venture in a hurting economy, especially for students who barely have enough money to buy a case of Ramen noodles, much less a box of condoms.
Until Trojan's recent announcement, public health officials said the rate of unprotected sex was at an all-time high. "Kids just don't buy condoms anymore," said Mike Blair, a Colorado public health official. "Protected sex isn't a priority when you're broke."
A recent online poll surveying U.S. undergraduate students showed that 79 percent of students have stopped purchasing condoms during recent months in order to pay tuition and housing costs.
To stymie the economy's harsh effects, companies like Trojan were forced to find new ways to further the promotion of safe sex for the young and the broke.
"When condom sales plummeted, we looked for solutions," said Trojan CEO and president, Mark Frier. "Our new condom promotes safer sex in a more affordable way."
Trojan executives launched the product on March 28. The Trojan X-Effect Everlast is made from an industrial-strength, Teflon-reinforced latex and is guaranteed to last a lifetime. "They're the only monogamous partner these kids will ever need," says Frier. "They'll buy one that'll last them forever."
Trojan X-Effect Everlast condoms are on the pricey side at $3 apiece, but their reusability could save students hundreds of dollars each year. "I'll save over $250 this semester by switching to the X-Effect Everlast," says UCD student Dan Pearl. "Now I can afford to have sex and pay tuition."
The Everlast does, however, come with a warning label, advising the condom must be washed thoroughly after each individual use. As long as the Everlast is kept clean, it's 98 percent effective in preventing pregnancy and the transmission of STDs.
Although the Everlast is effective, public health officials are skeptical. "I know these are affordable, but I'm not convinced these are safe," says Blair. "Do people really think they'll wash these things?"
Despite concerns, Everlast sales have skyrocketed-over 2 million within the first week. "I think this is Trojan's best condom yet," says UCD student Shirley Parker, "and it's good to know my boyfriend and I can afford safe sex again."