Strange Grounds, familiar feelin'

As a writer, as well as a patron of this establishment, I am astonished by this poor depiction of the incredibly unique and important atmosphere that this coffee house creates. In an attempt to place my personal affection for Strange Grounds aside, I feel it necessary to comment on the specific language used in this review, which I find to be lacking in specificity and clarity. It is important to understand that in writing a review of a new business, one aught to recognize the semantic aspect of the language used to express a specific concept. That said, I am confused as to why the word 'nice' is used within this short review three times (this is, of course, excluding the adverbial 'nicely' placed in the second paragraph). This overuse of an ambiguous (and often understating) adjective suggests to its audience a certain amount of negativity, which seems to contradict the title of this review; this overused and vague language seems to continue throughout the article with words like "cool" "great" (2X) "simple" (2X) "fine" "fresh" (used twice in the same sentence to describe two different items) "better" (used in two consecutive sentences), also "lighter" and "light" fall in the same paragraph.To continue, the negatives in this syntax direct the reader's attention to the content of the negative more than its negated claim. For example "Strange Grounds is not as bizarre as its name might suggest" (I'm really confused as to why the article would begin with this sentence, and then make no reference to this idea of 'bizarre' for the rest of the review. Did you ask the owner about the origin of the name? Did you consider what it might be attempting to suggest?) "There may be nothing antique about the place, but the interior of Strange Grounds is charismatic; art displays, colorful walls, comfy sofas and vintage-looking tables" (Here, I'm curious about the decision to comment that there's nothing 'antique about the place' and follow this with describing 'vintage-looking tables'). "softness doesn't leave an unpleasant aftertaste." (Why not just directly describe the pleasant aftertaste?)Contradiction seems to be another re-occurring issue with this review. You explain that "The lunch burrito was delicious" and in the next paragraph, follow your description of the burrito with the comment "Overall, it was fine, but not an outstanding lunch." I might suggest that the word 'delicious' would fall on a gradient scale in much closer proximity to the word 'outstanding' than it would the word 'fine'.I could continue with the issues that this review presents from a purely language-based perspective, but I think the missing of the letter 'd' following 'woul' in this sentence: "Chicken salad sandwich woul be a better lunch" speaks to the amount of time and effort both the writer and the editor put into this review.I understand that this is an extremely harsh criticism and I would like to say that I have not written this comment with malicious intent. I do; however, take the use of language in our media seriously, as should you. Please consider that writing a review for a new business is not just putting another article on your page, or meeting another deadline. You have a responsibility as a published writer to take into careful consideration the effect that your writing may have on its subjects. The owners of this establishment are real people and your writing has the 'potential' to affect their business. They deserve the time it takes to think about what you're saying and use language to describe clearly, concisely, and accurately the experience you had there. It may also be important to try to consider your own subjective preference as your emphasis on the speed of food delivery and burrito size seem to suggest.This coffee shop is unique in that it doesn't follow the commercial trends of over-sized portions and unnecessary haste. It lends itself to the type of individual that prefers an environment that values relaxation, openness, and warm conversation. Suggestions: How about a quote from the owner? She's a glowing spirit with a kind smile and a clear love for the shop. How about you describe those 'colorful walls' with actual colors. What about music? How were you greeted? Did you notice the gender neutral bathrooms? What did you think of that? It seems to me you missed the point of this place completely. Strange Grounds isn't Starbucks or Chipotle. You're not going to find a bunch of stressed out businessmen in their suits, checking their watches three minutes after their order, or be bombarded with the insincere chirping of "hi there, welcome to such and such what can I get you today". This is the kind of place where the person taking your food order is also the person chopping up the fresh peppers and cracking the eggs that're going into your meal. No, your food isn't going to be exactly the same every time your order it, and yes, you might actually have some time to sit down with your cup of...