Reload with CAM Records

The days of rubber “LiveStrong” bracelets are over—CAM Records’ new wristband is all the rage.

CAM Records is both a UC Denver class and a student- and faculty-based record label.

According to label supervisor and assistant professor of the Music, Entertainment, and Industry Studies Department, Storm Gloor, the class is all about marketing trends and innovations in the music business. Last Spring, CAM Records released 1-gigabyte media wristbands with content from CAM’s music and film departments.

“Our main product used to be CDs, but it’s not necessarily a profitable product anymore,” said Gloor.

Currently, the wristband includes the trailer to professor and filmmaker David Liban’s Mortal Lessons, CAM Record’s latest CD release From These Words, and tracks from Speak Easy Tiger and Delirium, bands that include former CAM students.

Additionally, they’ve launched a “reload” program, which allows students who previously bought the wristband to get any additional content on newer wristbands at no charge.

“Right now there’s metal, pop, singer/songwriter music on the drive, and we’re working with some hip-hop artists to try and release their music,” Gloor said.

Gloor stated that the class is all about music promotion, not students looking to get their music released.

“As a rule, we don’t put out music by students in the class; we give them the opportunity to promote other students and musicians in the community,” Gloor said. “They’re applying promotional techniques they’ve already learned.”

“We want to help students become architects of their own futures,” said Judith Coe, music department chair.

Former CAM Records student and music performance major Patrick Kline agreed.

“What I really learned was to stay proactive; you have to challenge yourself. You can’t sit around and wait for an assignment,” said Kline. “[The class] really honed my skills as a leader.”

Students and faculty alike also look at the media wristbands as a means to promote the music program.

“I don’t think many people know exactly what we do. The wristbands will help build ourselves an identity on campus,” Kline said.

Gloor was planning a “reload” event for early 2010, but there were some complications with the recording artists. However, there are more concrete plans for a tabling event at Spring Fling, he said.

“People who already bought wristbands will get more music, and we will still be selling them,” said Gloor.

As far as the future, CAM Records may be increasing the size of the storage on the wristbands as they order more, but that is also still undecided.
 

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