Snow Tha Product’s coked up chaos at the Roxy

Although relatively unknown even by underground hip hop standards, Snow Tha Product was welcomed by a flurry of crazed fans at The Roxy Theatre.

 As a hip hop artist that can only be described as a female Tech N9ne, the feisty, spitfire MC showed she had the chops to wake up a dead crowd here in the mile high city.

 Her cult-like following, which she calls the “Product Pushas,” in reference to her cocaine inspired name, were infused with an energetic substance as soon as she took the stage.

After a four-hour wait, and at least seven local opening acts—which by talent quality alone will remain just that, opening acts—the crowd was dozing off and getting more impatient by the minute.

Her DJ, hype man, family, and friends finally took to the stage rocking their signature Woke line of merchandise and the crowd went nuts.

The compact theater suddenly came to life when her signature “Holy Shit” freestyle started rattling the grimy walls. Claudia Feliciano showed that despite being on the lower end of the five-foot something feet tall scale, she can sure pack a punch when hyping crowds up.

As a treat to the party, she presented the crowd a tray of Jello shots, to be shared through her set. “I want everyone fucked up and having a good time tonight,” Snow said.

A compilation of party songs ensued including “Good Girls,” “Damn It,” and the ever-popular “Hola,” which decimated the dullness and got the crowd so worked up, a chronology of fights broke out.

Whether it was between two guys, two girls, or even a deranged fan that tried to pull Snow down from the stage—before climbing up and showing the crowd her obsessed Snow tattoo—it was clear that the young MC sparked a sense of energy within everyone.

Between the outbreaks—and delay of show because of them—the crowd partially flooded the stage mid-show. Roxy security scolded Snow, pushing everyone off the stage in the process.

In the confusing mix up Snow replayed two songs she had already performed, but the crowd didn’t care. They only demanded that she perform her famous song about infidelity, “Til Death.”

“Good Nights” was probably the last song in the set, but since another fight broke out once her set ended and she left the stage, it was hard to tell.

Nonetheless, Snow Tha Product displayed her incredulous flow and ability to stack phrases at breakneck speed in a live setting, and proved that she is someone to watch out for.

With a charted pop single in Mexico in collaboration with Jaime Kohen, songs with other artists including Chingo Bling, and opening for Immortal Technique and Chino XL, her talent, her marketing ploy, and the fact that she fills the role of attractive female MC in a distinct and unique manner, she is on a whole new level that even Nicki Minaj can’t compare to.